He said that the company has “been profitable using contextual advertising since 2014, and last year we earned substantially more than the $25 million revenue floor that subjects a company to CCPA.” Weinberg speculated that returning to contextual ads “would allow companies to remain profitable, or even become more profitable – all without the unintended consequences of behavioral advertising.” The company serves old-school contextual search ads that don’t rely on personal data and don’t retarget consumers. In prepared remarks Weinberg argued that “privacy legislation is not anti-advertising” and cited DuckDuckGo as an example. privacy legislation.Ĭontextual targeting vs. The committee was holding a hearing on GDPR, CCPA and potential U.S.
Screenshot.ĭuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. Our full interview with Gabriel Weinberg will be published in the coming days.DuckDuckGo’s Gabriel Weinberg. The answer to this problem is a regulatory one, so we’re working with bodies across the world to make this happen.” “It’s very important to open up these kinds of industries. “If this kind of system were in place, we could be five or ten times bigger today.” “On Android right now, it takes fifteen-plus clicks to change the default search engine, but we really think that should be one click,” he told us. To offset the power of the default, Weinberg says it needs to be much simpler for users to make a wholesale switch to different service providers across a number categories, including browser and search. And Google’s ownership of Android means it can build its products into the heart of most of the world’s smartphones and tablets too. Meanwhile, Google’s own browser is far and away the largest on the market, which means the majority of internet users will make searches via Google by default.
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